My latest work, and the one I am most proud of, is Etilene ​Studio, my thesis project. It is my communication agency that ​intersects my two fields of study: fashion and psychology.

Etilene is an atypical communication agency with the goal of ​enhancing and raising awareness of designers' talent through ​archetypal branding.

For the website

For the pdf project

A brand is associated with one or more of these archetypes ​through the completion of two surveys. Thanks to the results, ​it is possible to improve and increase awareness, identity, ​communication strategies, and content production for any ​brand.

In this final project, I combined all the ​skills I have acquired over these ​three years of study at IED in Milan.

Skills:

• Theoretical research
  
• Archetypal branding
• Conceptual structuring of branding
• Methodology, data collection, and survey ​creation
• 3D Rendering of the Headquarters
• Brand development and strategy ​implementation
• Collaboration with two brands and art ​direction: Managing art direction, including ​styling, location scouting, casting, make-up ​artist, photographer, along with analysis, ​strategy, and content creation.
  
• Business planning
  

Ig: @etilenestudio

Skills in managing the visual aspects of a ​project, translating ideas into images ​and content consistent with the brief. ​Supervision of creative work to ensure ​an effective visual impact.

Skills in strategic brand management to ​build its identity, improve its market ​perception, and create customer ​loyalty. This includes developing ​communication and marketing ​strategies consistent with the brand's ​values.

Skill to the social data of a brand and ​its competitors, monitor the KPIs ​(engagement, conversion rate, ​impressions) on social, and develop a ​digital marketing plan through the ​funnel based on these analyses.

Skills in managing the planning and ​organization of events, handling ​logistics, design, and technical ​coordination. Aiming to ensure smooth ​execution and a memorable ​experience.

Starting from the movie Paris, Texas, we had to create a fashion film ​that reflected its plot or setting. This was one of the most ​interesting projects I've worked on.

Pre-production skills:

• Concept development: Creating the central idea and visual ​approach.
  
• Scriptwriting and storyboarding: Sketching out the main ​scenes.
  
• Moodboard and visual references: Defining the aesthetic.
  
• Location scouting, casting, and props
  

Production skills:

• Directing: Leading the shooting process and overseeing ​performances, setting up the scenes and managing visual ​details.
  
• Styling: Choosing outfits and managing the look of the ​protagonists.
  

Key Skills:

• Logistical planning: Managing schedules, resources, ​and the budget.
  
• Leadership: Coordinating the team and making ​decisions.
  
• Ability to shift perspectives: Finding creative and ​alternative solutions to challenges.
  

Two projects (the first individual and the second in a group):

The first: We had to choose a ​sustainable brand and make it even ​more sustainable. I chose a London-​based brand because I had a connection ​with the directors, with whom I shared ​the project and received positive ​feedback.

For the pdf project

The second (a project divided into ​three parts): We had to choose a ​streetwear brand of our choice with the ​objective of analyzing the market, ​competitors, the brand, the community, ​and proposing future ideas. (1/3 Heron ​Preston)

For the pdf project

Skills:

• Brand Analysis and Positioning
  
• Sustainability and CSR (Corporate Social ​Responsibility)
  
• Community Building and Customer ​Engagement
  
• Communication and Marketing Strategy
  
• Product Innovation and Collaborations
  
• Creativity and Visual Innovation
  
• Influencer Marketing
  
• Graphic design skills (Photoshop, Illustrator, ​InDesign, Canva)
  

(2/3 Heron Preston)

Analysis of the brand from a marketing ​perspective, with a particular focus on digital data ​identified through Fanpagekarma.

Study of the funnel and how to implement ​strategies based on the specific social media ​channel considered.

For the pdf project

Skills

• Target Analysis and Buyer Personas: Identification of the ​target audience and purchasing behavior.
  
• Benchmarking and Competitor Analysis: Ability to identify ​funnel stages (awareness, consideration, conversion) and ​position reference brands.
  
• Social Content Planning and Strategy.
  
• Storytelling and Visual Creativity: Implementation of ​effective narratives through video marketing and visual ​storytelling.
  
• Community Management.
  
• Performance Monitoring and KPIs: Tracking key metrics ​(engagement, conversion rate, impressions) across different ​social channels and Data-driven Optimization: Ability to adapt ​and improve marketing strategies based on data analysis.
  
• Teamwork.
  

Two projects (the first individual and the second in a group):

The first (3/3 Heron Preston): ​organization of an event ​called “Unbound” in ​collaboration with K2 for the ​2026 Milan Cortina Olympics.

The second: organization of ​the SS24 for the ACT N°1 ​brand in collaboration with ​the sustainable brand ​WRÄD.

Skills

• Project Management: Complete management of ​events, from planning to execution, including budgets, ​timelines, and coordination of various stakeholders.
  
• Communication and PR: Creation of communication ​plans, management of relationships with the press and ​the public, and the use of promotion strategies ​through mini-series and interviews.
  
• Logistics and Organization: Planning and ​management of logistics for the movement of people, ​materials, and equipment in different locations.
  
• Budgeting and Financial Management: Creation and ​management of detailed budgets for events, ​optimizing financial resources and ensuring project ​quality.